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Albert Johnson in the bathroom mirror, looking off-screenJa Rule looking backAlbertJa Rule

Official selection · American Black Film Festival 2025

It’s all Ja Rule’s fault.

An off-beat Brooklyn crime comedy featuring Ja Rule. One family. One bad idea. One bank.

Get early accessWatch the trailer
Blame Ja Rule◆Sold out at ABFF in under 24 hours◆NYC premiere January 29, 2027◆Streaming February 2027◆Blame Ja Rule◆Sold out at ABFF in under 24 hours◆NYC premiere January 29, 2027◆Streaming February 2027◆
The trailer
Hoorah 99! official poster
The film

A culmination of bad ideas and the ridiculous people that see them through.

Albert Johnson is broke, facing foreclosure and sure it’s all Ja Rule’s fault. His fix: rob a bank, with his three sons as the crew. Johnsons always stick together. Whether they survive it is another question.

Sold out

ABFF 2025 · under 24 hours

Ja Rule

Stars as Albert’s spirit guide

Indie

Self-financed

Albert Johnson with his hands up inside the bank while a masked robber stands behind him
The plan

One family. One bad idea. One bank.

Mark your calendar
01.29.27

NYC Premiere

One night in New York City. Early access members get tickets first.

02.2027

Streaming

Hoorah 99! comes home. The link and launch details go to early access members first.

—

Days to premiere

The clock is running. So is the family.

From the film
Albert at the bathroom mirror
Ja Rule as the spirit guide
Albert and masked gunmen in a bank lobby
Raymond
Peewee in a red bandana and headphones
The bank floor mid-heist
#BlameJaRule

Post what you blame on Ja Rule. Tag @hoorah99film. The best ones get featured.

How to play
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