Press kit
Hoorah 99!
A culmination of bad ideas and the ridiculous people that see them through.
Synopsis
Albert Johnson is broke and facing foreclosure.
His fix: rob a bank, with his three sons as the crew. With a hallucinated Ja Rule as his spirit guide, “Johnsons always stick together” gets tested harder than anyone planned.
The facts
- Genre
- Brooklyn family comedy
- Featuring
- Travis Johnson, Jeff “Ja Rule” Atkins, Kevin Barbaro
- Premiere
- Official Selection, Narrative Competition, American Black Film Festival 2025, Miami Beach. The first film to sell out at the festival, with tickets gone in under 24 hours.
- Production
- Independent, self-financed. A kleenslate CREATIVE production.
- NYC premiere
- Early 2027
- Streaming
- 2027, after the NYC premiere
- Press contact
- ash@hoorah99.com
As seen in
In the press
“California had ‘Friday,’ New York City has ‘HOORAH 99!’”
Ash Smith, writer and director, to Brooklyn Paper
“The thing about Rule, he does what he says he’s going to do.”
Ash Smith, to WLRN
Trailer
Assets
From the film
© 2026 Hoorah 99! · a kleenslate CREATIVE productionPrivacy Instagram ash@hoorah99.com